First impressions matter, especially when it comes to visiting a canteen and choosing food. Strategically placing and displaying food and drink options can influence what customers choose to purchase.
Even if space is limited, there are multiple ways that food and drink can be displayed to highlight the most nutritious options.
Try these tips
Use images of healthy food and drink options on menus
Using real, high-quality photographs of healthy food and drink items, rather than poor quality or animated icons, is an effective way to attract attention. This is much more effective than words on a menu and can increase the desire to purchase and consume.
Place healthy options prominently
Placing the healthy options in prominent positions, such as at eye-level in fridges or display cabinets, or near point-of-sale, will direct your customers to the healthy options first and foremost.
Create a healthy zone
Group some of your healthy items to create a healthy zone where customers can see all the options in one place. This can be further elevated by placing a healthy zone at the front of the canteen or where customers enter the space, and by using eye-catching colours on the display to grasp the attention of your customers.
Get creative with your existing space
Try different ways to make use of the existing space within your club. To boost space in your canteen, consider adding a tiered display to your countertop to highlight healthy snacks or using a hanging rack to make the most of your space.
Display food items in an appealing way
Most customers will be drawn to what they can see, rather than what they read. Using clear containers or packaging and bright lighting can make options like salads, wraps and sandwiches more appealing and inviting.
Read more about how Souths Sunnybank Rugby League Football Club increased their water sales by 3-fold just by moving them to eye level here, or visit A Better Choice Sport and Recreation to learn more about making healthy changes to your club or venue.