Healthy is Happening – New health and wellbeing campaign live across Queensland
Healthy is Happening has officially launched! Health and Wellbeing Queensland is proud to share our first statewide, large-scale health campaign – live across Queensland now and running until March 2026.
Healthy is Happening is all about momentum. It shines a light on the everyday Queenslanders already making small, positive changes to eat well, move more and increase their wellbeing – and invites everyone to join in. These are real people, real stories and real progress happening in communities across the state.
The campaign has been guided by new consumer research, which found that only 1 in 5 Queenslanders feel they have the opportunity to improve their health, with time, cost, and lack of social support the biggest barriers. But healthy behaviours are happening in small, practical ways: 1 in 3 go for a walk every day, 1 in 3 cook fresh meals daily, and over half exercise for 30 minutes at least once a week.
The Healthy is Happening campaign reflects what Queenslanders told us they need to live healthier lives:
- practical ideas that fit into real routines
- support to overcome barriers like cost, time and confidence
- encouragement to know that small steps count.
Across social media, digital screens, radio, cinema, billboards, community spaces, and a dedicated campaign webpage, Healthy is Happening is designed to spark inspiration, build confidence and help Queenslanders take that next small step towards healthier living.
Join and spread the movement as Healthy is Happening comes to life across Queensland.
