A Better Choice Strategy for Sport and Recreation
Health and Wellbeing Queensland is leading
Queensland Government efforts to improve food environments so Queenslanders have access to healthy food and drink options in places outside the home, including at sport and recreation clubs and facilities.
The strategy was developed in partnership with the Department of Sport, Racing, Olympic and Paralympic Games and co-designed with the state’s sport and recreation sector.
insights
Consultation
The co-design process involved in-depth consultation and testing of resources with sporting clubs and venues to better understand the current food environment, and the challenges and enablers for providing healthier food and drinks.
In 2022, Health and Wellbeing Queensland consulted over a six-month period. Insights were gathered from:
- 11 state sporting organisations
- 29 local sporting clubs
- 20 sport and recreation facilities
- 3 stadiums and caterers
- 1,250 parents, spectators and participants.
findings
Key findings
Outcomes
Key enablers for providing and choosing healthier food and drinks
Hurdles
Key challenges
The key challenges for providing and choosing healthier food and drinks include:
- Low awareness about how to successfully introduce healthier options
- Unhealthy options provide a reliable profit and healthier options are perceived as more expensive
- Limited food preparation equipment, time and space
- Social norms of spectators and players having ‘treat’ items during events drives their demand
- Higher food waste and storage for healthier foods
- Cost and lack of healthier options.
The strategy
The A Better Choice Food and Drink Supply Strategy (A Better Choice) is a public health initiative which aims to increase the availability and promotion of healthier food and drinks in a range of places where adults and children purchase and are provided with food and drinks.
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