We know dining out of home can make it hard to find nutritious, tasty and affordable meal options, so we are helping to take the guess work out of selecting your next meal or snack, by making it as easy as possible to identify the most nutritious options.
The ‘pick me’ campaign is a part of the Queensland A Better Choice Food and Drink Supply Strategy (A Better Choice). Health and Wellbeing Queensland (HWQld) is leading Queensland Government efforts to improve food environments, so Queenslanders have access to healthy food and drink options in places outside the home.
A Better Choice uses a traffic light system to classify foods according to their nutritional value. This is based on the Australian Guide to Healthy Eating, where products with the most nutritional value are classified as green.
Look out for the ‘pick me’ posters where healthy options are sold, and the ‘pick me’ stickers on nutritious and delicious meals, snacks and drinks across a variety of retail settings
At outlets in this setting, only foods and drinks from the green category will be marked with the ‘pick me’ sticker. Food and drink options that are from the amber and red categories will still be available in store but will not be promoted.
At outlets in this setting, food from the green and amber category, and drinks from the green category will be marked with the ‘pick me’ sticker. Food from the red category and drinks from the amber and red category will still be available.
Disclaimer: ‘Pick me’ stickers are applied by venue staff and Health and Wellbeing Queensland holds no responsibility for any incorrect application of the stickers.
We are currently trialling the ‘pick me’ stickers at a select number of venues including,
Nissan Arena, Kessels Road, Mount Gravatt, Brisbane
During Firebird games at Nissan Arena between April – June 2023 you can find these stickers in the venue kiosks indicating the healthier options available.
Health and Wellbeing Queensland has worked with Australian Catering Services and Netball Queensland to promote healthy options available during Queensland Firebirds home games, 16 April – 11 June 2023. The healthy options being promoted include the introduction of two new healthy meal deals that encourage patrons to pick the healthier options to be a healthy supporter.
You can find out more on what food and drinks fit into the green, amber and red categories in the Food and Drink Classification guide.
Health and Wellbeing Queensland have developed the ‘pick me’ promotional campaign to help customers identify the healthiest options when eating out of home. The aim of the ‘pick me’ campaign is to help consumers pick the best option out of those that are available to them at that venue.
Health and Wellbeing Queensland is the state’s prevention agency, working to drive generational change that improves the health and wellbeing futures of Queenslanders, so all Queenslanders have the best chance to live a healthier life, no matter who they are, or where they live.
We’re passionate about supporting all Queenslanders with their physical activity, nutrition and wellbeing needs.
We work through partnerships and in places far and wide to make healthy happen for all Queenslanders.
For resources and recipes to boost your healthy, visit www.hw.qld.gov.au
Last updated 24 May 2023
© Health and Wellbeing Queensland 2020
Health and Wellbeing Queensland acknowledges the Traditional Owners and custodians of the lands from across Queensland. We pay our respects to the Elders past and present for they are holders of the memories, traditions, the culture and aspirations of Aboriginal and Torres Strait Islander peoples across Queensland.
