Looking for something fresh, tasty and nutritious? Look for the ‘Pick me’ stickers for a healthier option at participating retail outlets.  

We know dining out of home can make it hard to find nutritious, tasty and affordable meal options, so we are helping to take the guess work out of selecting your next meal or snack, by making it as easy as possible to identify the most nutritious options.

Health and Wellbeing Queensland have developed the ‘Pick me’ promotional materials to help customers identify the healthiest options when eating out of home.

The guidelines behind ‘Pick me’ 

The ‘Pick me’ campaign is a part of the Queensland A Better Choice Food and Drink Supply Strategy (A Better Choice). Health and Wellbeing Queensland (HWQld) is leading Queensland Government efforts to improve food environments, so Queenslanders have access to healthy food and drink options in places outside the home. 

A Better Choice uses a traffic light system to classify foods according to their nutritional value. This is based on the Australian Guide to Healthy Eating, where products with the most nutritional value are classified as green.  

Look out for the ‘Pick me’ posters where healthy options are sold, and the ‘Pick me’ stickers on nutritious and delicious meals, snacks and drinks across a variety of retail settings 

For more information

You can find out more on what food and drinks fit into the green, amber and red categories in the A Better Choice Strategy.

To find out more about the development of Pick me, check out the Consumer Insights Summary Report.