Our role as a health promotion agency is to empower and activate people, organisations, communities and governments to do just that – create the conditions that will prevent people getting ill in the first place and keep people healthy. While our initial focus is improving healthy weight, addressing the underlying causes that impact ill health will ensure there is a wide variety of economic, social and health benefits for individuals and our broader Queensland community, and that those benefits are shared by all Queenslanders.
Prevention is key because it works. When executed well, preventive actions are more effective, less expensive and have a greater population impact than managing and treating obesity. Studies have shown that for every dollar invested in preventive health interventions, there is an average return of $14.